For five decades, the Porsche 911 has been the class benchmark in terms of performance and efficiency. With every generation, the Porsche 911 has raised the bar to a new level. The Porsche engineers from Zuffenhausen and Weissach reinvented the 911, demonstrating the innovative power of the Porsche brand. Although the 911 always led the way in terms of sportiness too, driving performance was never the developers’ sole focus.
One of the secrets to the success of the 911 series is its constant and systematic enhancement. Each year, many small details on the 911 have been improved, making it closer and closer to Ferry Porsche’s ideal image of the perfect sports car. In 2000, Porsche presented the 911 Turbo model line 996. The new brake in this model, known as the Porsche Ceramic Composite Brake, was a significant technological advancement that set new standards, in particular in terms of decisive criteria, such as responsiveness, fading stability, weight and service life. Porsche was the first car manufacturer in the world to develop a ceramic composite brake disc with an involute cooling channel for efficient interior cooling.
In the 991 series of the 911, which was introduced in 2011, Porsche further perfected the lightweight design for sports cars. This achieved a number of goals; improving vehicle dynamics while reducing fuel consumption, as well as enhancing safety and raising levels of comfort in comparison with earlier vehicles. The engineers chose a concept that puts the right material in the right place, using the right construction method. The focus placed on 911 innovation is unparalleled. Can you imagine what today’s 911 can do?